Opening up packaging

Arthritis campaigners in the USA have drawn up a set of inclusive design guidelines to help create packaging that’s easier for people with pain and mobility issues to use. The Ease of Use Design guides list a range of issues that can affect users and suggests adaptations that can be made to make them more accessible. They were produced by the US-based Arthritis Foundation in collaboration with retailer Target.

Deb Gokie, the foundation’s Vice President of Consumer Health Ease of Use, told the Healthcare Packaging website how businesses are now putting more focus on designing for the users of their products.

She said: “There’s a growing trend toward incorporating human factors in design. Companies are moving beyond sustainability as a sole focus to consider accessibility, often making small design changes to enhance inclusivity. And sometimes all it takes is a small change to make it more inclusive.”

The guides cover a range of packaging including bottles, boxes and bags. They highlight the physical difficulties people with arthritis and chronic pain can face, such as reduced strength and mobility. Suggested adaptations including limiting the weight of products, remove sharp edges and creating packaging that can be used with one hand.

Deb also highlighted the business case for creating more accessible products. She said: “The role of inclusive design is set to expand as awareness grows about the diverse needs of consumers. As populations age and the prevalence of conditions like arthritis increases, the demand for products that accommodate these needs will likely rise. Companies that integrate inclusive design principles early in their development processes will be better positioned to meet these demands and capture a broader market share.”

See the interview on the Healthcare Packaging website and explore the Ease of Use Design guides.