About this webinar
Ever struggled to explain what human factors actually means or why it matters? You’re not alone.
Elements of human factors are often called different things by organisations and maybe dealt with in different departments, so combining them all into a single 'thing' is tricky.
In this free webinar, we'll be exploring how to tailor your message about human factors for different audiences. Whether you’re talking to those who’ve never heard of it, professionals who should know better, or decision-makers who hold the purse strings, we’ll look at practical ways to:
- Explain human factors in clear, relatable terms.
- Make the benefits obvious to those outside the field.
- Use stories, data and examples that resonate.
- Build persuasive arguments to attract support and funding.
Whether you’re a human factors practitioner, a project manager or simply someone who wants to make human factors more visible and valued, this session will give you tools and top tips to get your message heard and understood.
About the speakers
Martin Thody is the current Presiden of the CIEHF. He is a Chartered Ergonomist and Human Factors Specialist with 40 years' experience in the application of human factors in complex systems. He has been Lead Human Factors Engineer on numerous large-scale systems engineering programmes in oil & gas, defence and UK Government. Martin has delivered human factors training worldwide to military, government, various universities and industry. He's passionate about improving communication about the positive impact human factors can make.
Ann-Marie Blake is a Chartered PR Practitioner. After a career in senior in house roles in major global organisations, she co-founded True Communications in 2023, an agency set up to help companies deliver change with their people rather than to them. Her impact on the communications world has been recognised with Fellowships of both the Chartered Institute of Public Relations and Centre for Strategic Communications Excellence. She's a winner of the 2025 Independent Impact 50 awards which celebrate the UK’s most influential independent practitioners in PR.
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